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The Producers Guild of America’s Code of Credits for Producing Transmedia is intended to serve as a resource for the entertainment community. We hope that it will help to inform and educate producers and companies regarding the varied and involved work performed by producers of transmedia work so that appropriate producing credits and terms can be negotiated.
Transmedia is defined as a narrative project or franchise that must consist of no less than three (3) narrative storylines existing within the same fictional universe on any of the following media or formats:
• Animation
• Feature Film
• Short Film
• Television
• Video Game
• Digital Short Form
• Immersive/XR
• Special Venue
• Branded Content
These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
Producer
A Transmedia Producer credit is given to the person(s) responsible for a significant portion of a project’s long-term planning, development, production, and/or maintenance of narrative continuity across multiple platforms, and creation of original storylines for new platforms. Transmedia Producers also create and implement interactive endeavors to unite the audience of the property with the canonical narrative. This element should be considered as valid qualification for credit as long as they are related directly to the narrative presentation of a project.
Transmedia Producers may originate with a project or be brought in at any time during the long-term rollout of a project in order to analyze, create, or facilitate the life of that project and may be responsible for all or only part of the content of the project. Transmedia Producers may also be hired by or partner with companies or entities that develop software and other technologies and who wish to showcase these inventions with compelling, immersive, multi-platform content.
To qualify for this credit, a Transmedia Producer may or may not be publicly credited as part of a larger institution or company, but a titled employee of said institution must be able to confirm that the individual was an integral part of the production team for the project.