Producers Guild of America Announces Key Dates for “The PGA Innovation Award” for
33rd Annual Producers Guild Awards
Award honors outstanding entertainment endeavors across
VR, AR, experiential and other emerging media
LOS ANGELES (November 10, 2021) - The Producers Guild of America (PGA) today announced key dates for the PGA Innovation Award for the 33rd Annual Producers Guild Awards. The PGA Innovation Award, now in its third year, will be bestowed upon the production of a noteworthy, impactful new media program that significantly elevates the audience’s viewing experience. The winning submission will challenge the limits of standard formats and drive forward the industry’s perception and application of new media in an entertainment context.
The application period is open now and the deadline for submission is January 14, 2022. Programs released between January 1, 2021 and December 31, 2021 are eligible for the honor. For programs that cannot be viewed linearly via the existing submission procedure, a video demonstration may be submitted instead. For additional details about the submission process, the award and eligibility requirements, please visit: https://producersguild.org/producers-guild-awards/.
In 2019, the PGA awarded the inaugural PGA Innovation Award to the team behind “Vader Immortal: A Star Wars VR Series – Episode 1.” Last year, the team behind “BRCvr,” an official virtual Burning Man Experience hosted on AltSpaceVR, was honored with the prize.
“As immersive storytelling reaches new heights and gains momentum with audiences across the world, The Producers Guild is proud to recognize the amazing teams that make boundary-breaking art of excellence,” said Iris Ichishita, Chair of the Innovation Award Committee and VP of the PGA New Media Council. “The PGA Innovation Award celebrates the ever-expanding world of new and emerging media entertainment.”
The award will honor exceptional distinctiveness, inventiveness, and impact of the submitted work in expanding the conventions of program format, content, audience interaction, production technique and delivery. Such work may reflect a reimagining or reworking of existing concepts and approaches in a new way, or may be an entirely novel type of experience.
Entries will be reviewed and voted on by a jury of blue-ribbon experts in the field of new media.
The Innovation Award, along with other key awards, will be given out at the West Coast Celebration of 2022 Producers Guild Awards nominees and producing teams the week of February 20th. Details for the celebration will be announced at a later date.
Applications may be submitted at the Producers Guild website: https://producersguild.org/producers-guild-awards/
Sponsors of the 2022 Producers Guild Awards include: General Motors, Official Automotive Partner; Delta Air Lines, Official Airline Partner.
The 2022 Producers Guild Awards Event Chair is Chris Thomes, Vice President, Creative Services for Disney Television Studios. The 2022 Producers Guild of America Awards are produced by Anchor Street Collective for the Producers Guild of America. Branden Chapman is Executive Producer, Carleen Cappelletti is Co-Executive producer, Matt Ullian and Jane Sarkin of Boldface Partners are talent executives, and Jim Piccirillo is Director. The PGA Awards team also includes Diane Salerno (Six Degrees Global) managing sponsorship, marketing consultant Julie Giles (greenHAT digital) for social, and the PGA’s PR agency of record, Sunshine Sachs for PR.
About the Producers Guild of America (PGA)
The Producers Guild of America is a nonprofit trade group that represents and promotes the interests of all members of the producing team in film, television and new media. The Producers Guild has more than 8,000 members who work together to protect and improve their careers, the industry and community by providing members with employment opportunities, seeking to expand health benefits, promoting fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts such as encouraging sustainable production practices. For more information and the latest updates, please visit the Producers Guild of America website and follow on social media.
Matthew Lawrence & Alexandra Anderson